Corporate Social Responsibility (CSR) is a self-regulating business model that holds a company socially accountable. It incorporates the voluntary actions that companies undertake to address economic, social, and environmental impacts of its business operations to itself, its stakeholders, and the public. The European Commission defines CSR as a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment.
Specifically, CSR suggests that businesses identify their stakeholder groups and incorporate their needs and values within their strategic and operational decision-making process. Within the GA Telesis Ecosystem™, our most important stakeholders are our teams. As leaders, it is our job to provide them with an environment where morale is high and where training is a priority. Our goal is to develop their career paths.
Lou Holtz, former football coach of the University of Notre Dame, has an excellent video explaining how to build teams and improve morale. While most of us football fans in South Florida are not delighted with the prospect of listening to one of our rival’s coach, Lou’s message is compelling. He has three simple commands:
- Do Right – “Just do the right thing.”
- Always Do Your Best – “Do everything to the best of your ability with time allotted.”
- Show People You Care – “Treat others as you would like to be treated.”
Lou’s position is that you can get by with only three rules because individuals only have three basic questions. These three universal questions are intrinsic to leadership:
- Can I trust you?
- Are you committed to excellence?
- Do you care about me?
Lou’s message is very clear, and it is the foundation of essential management skills. These are basic principles we all learn growing up. However, they become more critical as we become leaders. They are the foundation of building morale in an organization. At GA Telesis, we work hard at providing an environment that allows our teammates to succeed and engage both internally and externally, such as with charitable organizations. Building morale, however, is never-ending and is a crucial pillar in making our team the best of the best.
Efficiency is another pillar and is defined as the state or quality of being efficient, competency in performance, and accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort.
This is everyone’s responsibility. All of our GA Telesis team members are encouraged to recognize waste when performing our daily tasks. We must eliminate counterproductive waste, which adds no value to our airline customers. Eliminating this waste factor allows us to reduce operational costs, thereby having a positive direct impact on our airline customers. To this effect, an organization should never be satisfied with the status quo. This requires a great deal of discipline and executive support to complete successfully.
The top-performing companies are continually improving everything. Through employee feedback, waste reduction, better use of technology, and improving customer service, organizations will enjoy enhanced employee satisfaction, customer retention, increased profit, and reduced administrative costs. Consequently, we can ensure the longevity and prosperity of the GA Telesis Ecosystem™.
Proficiency is the state of being proficient, skillful, having the knowledge as the result of experience or training. The operative word here is training. As great as he is, Tiger Woods starts training early every morning and finishes late in the afternoon. This training not only gives him the ability to overcome obstacles as presented in the tournaments but also gives him the confidence to execute his game routinely. We need to train very hard, especially in the industry we operate. Training at GA Telesis allows our team members to gain the proficiency necessary to become even more efficient. This will then boost the morale, and the ability to work with one another will evolve, allowing GA Telesis to be the best of the best.
Our Business Is Integrated Aviation Solutions, While Our Mission is Customer Success. This means, our customer and their customer are included in the GA Telesis Ecosystem™. By encompassing them into the same ecosystem with our team, we have created a world where we are aligned on meeting the ultimate beneficiary of what we do. Make the airline passenger happy. And if they are happy, the entire GA Telesis Ecosystem™ is happy.